In recent years, social media has become indispensable for companies. For bridal stores, social media can be an important tool to reach your customers. This is mainly because potential customers often do not just walk into a store, but instead orientate themselves online first. Would you like to attract more customers by optimally using social media? Then read this blog!
Why is social media important?
Brand awareness
Social media is one of the most important tools for creating brand awareness. If you increase the online presence of your brand, potential customers will think of you more often and thus make an appointment or recommend your store to others.
Reach your target audience
Bridal stores often rely on local customers. Social media allows you to target people nearby. You can even focus on people with interests that fits you well, such as brides who often search online for wedding dresses. By targeting your marketing to the right target group, you ensure that you don’t waste time and money.
You can influence buying behavior
By showing what kind of wedding dresses you sell, customers get a good idea of what they can expect in your store. They are also often confronted with your wedding dresses online and therefore there is a bigger chance that they will buy the dresses that they have seen on your social media channels or they will recommend your store to others.
You will rank high in the search results
When a prospective bride Googles “wedding dress” or “wedding gown”, you naturally want your store to be at the top of the results. Google works with a certain algorithm with which they make the most interesting websites rank high in the search results.
If you regularly post hyperlinks to your website on social media, this will have a positive influence on your place in the search results and more people will be able to find your website.
Social media is free
Creating an account on a social media channel is completely free! If you learn to use the channels well and know exactly how to best use them, it will cost you nothing. Free marketing!
How do you find inspiration?
Talk to others
The best way to find inspiration is to brainstorm with others. Your colleagues are probably also active on social media. Maybe they know how to use it well, or they need help, a good conversation never hurts. For example, go to events where you can network with your colleagues.
Look at what your competitors are doing
Take a look at your competitors’ social media channels. What are they doing to generate engagement online? Do they have a lot of likes on Facebook or are their YouTube videos viewed well? Take a look at what they post, how often they do it and the style in which they create their posts. This can be a good starting point for your own social media campaign.
Work together
If you don’t have the knowledge or resources to set up and maintain a good social media campaign, it might be a good idea to work together. For example, organize a giveaway with a colleague or set up a campaign with another local business. For example, Bridalstar works together with various companies and foundations that borrow and promote our wedding dresses and festive dresses on the internet.
What is popular at the moment?
Make Instagram reels
Instagram reels are short clips that appear in your stories or on your profile. You can add filters, effects and music. Through these reels you can show your wedding dresses in a creative way. Examples of reels that are often made are jumping from one wedding dress into another or complete makeovers in wedding dresses. Look for examples on our Instagram.
Immerse yourself in TikTok videos
TikTok is an app on which, just like Instagram Reels, short, funny videos can be made. On TikTok, users often participate in “challenges”. These are challenges that many people participate in, often with the same music or dance. As a bridal fashion store you can participate by, for example, doing a challenge in a wedding dress. This is a great way to get (and stay) in touch with customers.
Create a Whatsapp Business account
Whatsapp business was introduced in the Netherlands in 2020. With this app, future brides can reach out to you quickly and easily if they have a question about their wedding dress, or if they want to make an appointment to try on wedding dresses. This way of providing customer service quickly and easily is highly appreciated and can persuade someone to come and buy her wedding dress from you.
With Whatsapp Business you can create a catalog. In this way, customers can easily see what kind of wedding dresses you have in your store. You can even add a target price. You can also set a welcome message that will be sent when someone contacts you, and you can click on preset answers that allow you to quickly and easily answer questions.
How do you become successful on social media?
Post regularly
Regularity is very important. It works better to create a structure and, for example, post something once or twice every week, than every week different amounts. Also try to post at the same time of the day.
Make sure you plan in advance what you will post so that you always have enough content. For example, you can record a number of nice reels or TikToks in advance and post them one by one. In this way, you always have some content on hand.
Make use of the Snowball effect
Make sure people like and share your Facebook page and posts. There are several ways to do this. For example, invite people to like your page and post inspiring content that invites your visitors to like and share.
Create interesting content
Although there is nothing wrong with showing your products, it is not really interesting for a potential customer to only see pictures of wedding dresses. They often want to see interesting and varied content. Consider, for example, interviews, funny videos and fun promotions. You can of course easily add your wedding dresses in this kind of content, like what we did with the picture below.
Have you become enthusiastic about our blog? Then take a look at our Facebook and Instagram for inspiration.
Bridalstar is organizing a network event for retailers on the 14th of March; the great opportunity is to speak to your colleagues and exchange ideas with them! Register quickly via e-mail, social media or call us!
